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Návrh strategií pro zemědělskou společnost AGROSEV spol. s r.o.
Anděl, Karel
Bachelor thesis is focused on proposing strategies for the agricultural society AG-ROSEV spol. s r.o. The strategies are formulated based on Ansoff matrix product - market. Proposals for strategies are based on environment analysis, which are made by using PESTEL method, Porter's model of five drivers, McKinsey 7S model and BCG matrix. At the conclusion of this thesis is the most convenient strategy economically evaluated and given recommendations for its implementation.
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Portfolio Analysis as a tool for strategic marketing management insurance
PETRÁSOVÁ, Michaela
The aim of the thesis "Portfolio analysis as a tool for strategic marketing management of insurance companies" was to assess the possibilities and methods suitable for portfolio analysis, apply the selected methods in specific companies and compare with competitors. As the possibility to analyze the portfolio assessment was chosen as the selected insurance policy conditions and limits as well as insurance and prices. It was found that individual insurance companies and their products differ significantly. It was subsequently prepared BCG portfolio matrix, which makes it possible to evaluate the balance of the portfolio selected insurance companies and design strategies appropriate for each product group. The last part focuses on a survey whose objective was to determine how respondents are satisfied with the services of insurance, as insurance companies prefer and what their insurance policy. Based on the results of the survey were designed specific recommendations for improving the services of insurance companies.
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Strategic Analysis
Vařechová, Michaela ; Krause, Josef (advisor) ; Jedlička, Jan (referee)
Abstract: The aim of the Master's thesis was to perform strategic analysis of COLOR EXPERT ŠTORCH, CZ s.r.o. company. Theoretical-methodological instruments are presented in the first part of the thesis. The analysis of the microenvironment, macroenvironment, the analysis of the internal sources and the methods integrating the external and internal analysis are applied successively. The company is completely introduced in the practical part of the thesis. Then the particular methods are applied. The conclusion contains the results evaluation and the recommendations for the future of the company.
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Analysis of EVONA a.s. product range
Švadlenková, Veronika ; Boučková, Jana (advisor) ; Procházková, Markéta (referee)
This master's thesis is focused on analysis of EVONA a.s. product range, which is manufacturing company. Aim of this study is to analyze the range of underwear, thermal underwear and hosiery and then to propose optimization measures. The theoretical part is devoted to methods which focus on analyzing the marketing environment and product mix. In the practical part, internal company data of EVONA a.s. served to analyze the product range by using Boston Consulting Group matrix and General Electric Business matrix. To illustrate the situation a survey was carried out and it helped in the final recommendations of the product range.
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Analysis of the Whirlpool CR, spol. s r. o. product range
Shejbalová, Adéla ; Vávra, Oldřich (advisor) ; Pejša, Jan (referee)
This master's thesis is focused on analysis of Whirlpool CR, spol. s r. o. product range. Main objective of this thesis is to analyse Whirlpool CR freestanding home appliances product range and suggest reccomendations for its optimalization. The theoretical part is devoted to methods for the analysis of macro-and microenvironment, which are then applied in practical part of work. Based on internal company data Whirlpool CR, spol. s r. o. is provided the analysis of the marketing mix. The analysis of range and recommendations for its optimization are performed with the Boston Consulting Group matrix.
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The Product Mix of company Cais
NOVÁKOVÁ, Iveta
The aim of my thesis was to describe product mix in a chosen company. I chose bakery Vladimír Cais in Vlachovo Březí for this work. Another aim was to analyze the product portfolio by means of the Boston Matrix and to propose possible modifications of the product portfolio based on the results. There were also a SWOT analysis and a product life cycle compiled within the analytic part.
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Analysis of the internal environment of a selected company
TŮMOVÁ, Lenka
I focused on the internal environment of company Centropen. When exploring this area I utilised several methods. They included setting up of the Boston Matrix, an analysis of sources and competences according to functional areas and a SWOT analysis. In order to obtain complete data for SWOT analysis, which partially merges the diagnostics of an internal and external environment, I briefly referred to the Porter´s model and described the market characteristics.
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